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DECA chapters can participate in the DECA Ethical Leadership Challenge and learn about principle-based ethics and the eight principles of ethical leadership.  DECA is hosting this challenge in partnership with MBA Research and with support from the Daniels Fund Ethics Initiative High School Program.

Through the challenge, teams of 1-4 members will develop a 60 second (or less) public service announcement (PSA) video based on a specific target market segment and must include at least one of the eight ethical principles.  You can be as creative as you like in creating and producing your PSA, but the video can be no more than 60 seconds.

Rules X

Here is how the challenge works:

  1. Teams can be 1-4 members, and chapters can submit multiple PSA video entries.
  2. Your mission is to create a PSA video showcasing the importance of ethics. The video can be no more than 60 seconds.
  3. You will then share your PSA video on social media to create the most social buzz for your PSA while spreading your message.
  4. The “judges” are your social media fans, so enlist the help of your entire chapter’s network to “vote up” your PSA. We’ll also be sharing it on social media, inviting our followers to voice their opinion.
  5. The top 10 PSAs will then be evaluated against the criteria to determine the top 5 winners.

​Additional information can be found at: https://www.deca.org/high-school-programs/challenges/

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Details X

Promotion Dates

  • Promotion

    Start: 

    November 01, 2021 @ 08:00 am (US/Eastern)

    End: 

    December 15, 2021 @ 04:00 pm (US/Eastern)
  • Submissions

    Start: 

    November 01, 2021 @ 08:00 am (US/Eastern)

    End: 

    December 01, 2021 @ 03:00 pm (US/Eastern)
  • Voting

    Start: 

    December 01, 2021 @ 04:00 pm (US/Eastern)

    End: 

    December 15, 2021 @ 04:00 pm (US/Eastern)

Prizes

1st place team ($2,500)                 

2nd place team ($1,500)                

3rd place team ($1000)

4th place team ($750)

5th place team ($250)

The top three teams will be recognized on stage during DECA’s International Career Development Conference in Atlanta, GA. 

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