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Are you currently pregnant? Enter a picture of your baby bump into the Viactiv #BumpUpYourCalcium Sweepstakes for your chance to win great mom-to-be prizes from Viactiv Calcium Soft Chews! Six winners-- one announced each week -- will get a $300 prize pack!

Calcium is not only important for the mom-to-be, but an important nutrient for baby's development (think bones, teeth, muscles and heart). While prenatal vitamins are an important part of your daily regimen, they contain only about 20% - 30% of your daily calcium needs. If you don't get enough calcium in your daily diet, baby will draw this essential calcium from your own bones, putting your future bone health at risk.  

That's why 7 out of 10 OB/GYNs recommend a calcium supplement, and 9 out of 10 who do like Viactiv*! #BumpUpYourCalcium with Viactiv Calcium Soft Chews in delicious milk chocolate and caramel flavors, available at CVS, Rite Aid, BJs Wholesale Club and other major retailers nationwide. Each Viactiv Calcium Soft Chew contains 500 mgs of calcium, plus Vitamin D and K, to get you closer to the recommended 1000 mgs of calcium needed daily.

Enter your baby bump photo (at any stage of your pregnancy) for your chance to win great prizes! Weekly winners (six total), announced each Wednesday through January 4, 2017, will snag a mom-to-be prize pack valued at $300 each! Follow the easy directions to submit your photo**, and stay tuned to Viactiv's Facebook page and Instagram channel for winner announcements every week through January 4, 2017. 

*Source: OB/GYN survey, July 2015, via BrandPerx

**Entrants must utilize the official entry form to be eligible, follow the entry requirements based on how the photo is submitted and in what social channel, and meet the photo guidelines as outlined in the Official Rules. U.S. only. 18 and up. Odds of winning depend on number of eligible entries received at the time of each weekly winner announcment.

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Rules X

Viactiv #BumpUpYourCalcium Photo Sweepstakes Official Rules


SPONSOR: The Viactiv® #BumpUpYourCalcium Photo Sweepstakes is sponsored by Viactiv Lifestyle, Ltd. (“Sponsor”), distributor of Viactiv® calcium supplement products. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram or any other affiliate, nor is it endorsed by the specific retailers utilized in the prize packages. By entering you understand that you are providing your information and photo to Sponsor and may be contacted for entry clarification or prize fulfillment. Information will not be shared or sold. Only those who opt in for the brand newsletter will be contacted again for brand offers and information.

ELIGIBILITY: The Viactiv #BumpUpYourCalcium Photo Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, who are age 18 or older at the time of entry. Void where prohibited by law. Employees of the Sponsor, its parent company, subsidiaries, affiliated companies, advertising and promotion agencies, electronic media firm, RLA Collective (“Giveaway Administrator”), the immediate families of such employees (employees’ parents, siblings, children and spouses) and members of the same household of such employees, and anyone involved in the production, development or handling of this Giveaway are not eligible. All federal, state, and local laws and regulations apply. By entering you agree that you are 18 years of age or older, an eligible US resident and you are giving the Sponsor permission to contact you regarding your entry and or for future promotions if you choose to opt in for future communication.

HOW TO ENTER: Submit entry as instructed per the entry form via the Votigo Application (“Giveaway Website”). Entry period begins November 23, 2016, at 12 p.m. ET, and ends January 4, 2017, at 12 p.m. ET (“Entry Period”), with randomly selected weekly winner (one per week) announced on 11/30/16, 12/7, 12/14, 12/21, 12/28 and 1/4/17 at or around 12:30 p.m. ET on the Viactiv Facebook page ( and Instagram channel (

One entry per person during the Entry Period. Tampering and/or multiple registrations from the same entrant during the Entry Period may result in ineligibility to receive a prize. Administrator’s computer is the official time-keeping device for Giveaway. The Entry Period is in Eastern Time unless otherwise noted. Sponsor is not responsible for incomplete or incorrect mailing addresses or invalid entries. All entry information collected becomes the sole property of the Sponsor and will not be shared or sold, however, it may be used in the Sponsor’s social channels and website at the Sponsor’s discretion.

Use of the #BumpUpYourCalcium, or #Viactiv hashtag solely or tagging of any of Viactiv’s social media channels by entrant is encouraged, but will not be considered an official entry to this Sweepstakes. Official entry form must be filled out with photo uploaded for it to be considered for entry.


Weekly winner will be randomly selected from all eligible entries at the time of the winner announcement (six weekly announcements through January 4, 2017). Images that do not meet any or all of these photo guidelines will not be considered eligible and they will not be approved as an official entry. If a photo is disqualified, entrant can re-enter with a photo that meets the photo guidelines, though no specific reason for disqualification will be provided byt the Sponsor.

Images that are accepted as eligible should appear on the entry site within 72 hours of entry, though it is up to the Sponsor’s discretion. The Sponsor and Administrator reserve the right to alter pictures and edit text, and to remove or reject any submissions at any time for any reason.

If selected as a random winner, upon Sweepstakes Administrator’s request, the entrant may be asked, upon the administrator’s discretion, to prove ownership of entry photograph by providing to the Administrator two (2) additional images of the subject depicted in the entry photograph within two (2) business days of request. Administrator will contact winners via email. If winner does not comply with outlined parameters, their entry will be considered ineligible and a new random winner will be selected from all eligible entries.

PRIZES: Six (6) winners will be randomly selected to each receive a one-month supply of Viactiv Calcium Soft Chews in their choice of flavor ($13.99), along with a $100 gift card to Babies R Us and a $200 gift card to a national Viactiv retailer (the selection of retailer is included on the official entry form). The exact prizing in each prize pack is dependent on the availability of the prize pack item at the time of winner announcement, total prize value retailed at approximately $313.99 US each. Items listed may be substituted for equal or greater value based on availability at the time of prizing:

Winners will select their retailer gift card preference as part of their official entry should they be randomly selected as a winner. The selection choice will be required on the official entry form:

Total prize value is approximately $1883.94 US. Though included in the sweepstakes prizing, the retailers ssociated with the gift card prizing do not specifically endorse this promotion or the Viactiv® brand specifically.

Any expenses not mentioned above are the winner’s responsibility. If applicable, taxes are the winner’s responsibility. Prizes are not transferable or redeemable for cash. No substitution for prize except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded at the Sponsor’s sole discretion. Odds of winning depend upon the number of eligible entries received at the time of winner announcement.

WINNERS (6 total): One randomly selected weekly winner (one per week) announced on 11/30/16, 12/7, 12/14, 12/21, 12,28 and 1/4/17 at or around 12:30 p.m. ET on the Viactiv Facebook page ( and Instagram channel ( Winners will also be notified via email to the address provided on the official entry form and by having the prize packs mailed to the address provided (no PO boxes accepted) on the official entry form. No other notification will be provided. If this address is in an area where this Giveaway was void by law or is a PO box, this winner will be considered ineligible and a new winner will be randomly selected for that Giveaway prize. Winners can expect to receive their prize within four (4) weeks of the final winner announcement on January 4, 2017, or sooner at Administrator’s discretion.

Winners will be randomly determined by the Giveaway administrator, RLA Collective, whose decisions regarding this Giveaway are final. Limit of one prize package per household per entry period. Winners of previous prize periods of this Giveaway are not eligible to win in an additional prize period of this Giveaway. Any prize returned as undeliverable will be awarded to an alternate winner (by random selection). Except where prohibited by law, acceptance of a prize shall constitute and signify the winner’s consent that the Sponsor may use the winner’s name, address (city and state only), and likeness and any written statements made by the winner about the Giveaway and Sponsor for promotional purposes, in all forms of media, including online on Facebook, Twitter, etc., in perpetuity and without monetary payment or additional consideration.

GENERAL TERMS: Entrants agree to be bound by these Official Rules. Participants in this Giveaway, hereby waive, release, and agree to hold harmless Facebook® and the Giveaway Sponsor, its parent company, its subsidiaries, affiliates, advertising and promotion agencies, RLA Collective, and all of their respective officers, directors, employees, representatives and agents, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause of thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of, or inability to use a prize in the Giveaway, or their participation in the Giveaway, or their participation in any Giveaway or prize related activity. Participants acknowledge that the Sponsor and other released entities and individuals have neither made, nor are in any manner responsible or liable for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relative to the prize, including but not limited to its quality, mechanical condition, or fitness, except for any standard limited warranty offered by any manufacturer of the non-cash prize. Prize packages will be delivered with signature required to receive the package.

INTERNET: Sponsor and its agents are not responsible for lost, late, misdirected, damaged, incomplete or illegible entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person’s ability to enter the Giveaway. Sponsor and its agents are not responsible for any injury or damage to entrants’ or any other person’s computer related to or resulting from entering or downloading any materials in the Giveaway. Sponsor reserves the right to cancel or suspend advertising the Giveaway on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the Giveaway. Sponsor reserves the right to disqualify any entrant found to be disrupting the operation of the Giveaway or Giveaway Website. If the integrity of the Internet portion of the Giveaway is compromised in any manner, Sponsor reserves the right to modify Giveaway and randomly select winners from valid entries received that are unaffected by the problem. In the event of a dispute as to the identity of any online entrant, entrant will be deemed the individual named on the online entry. All issues and questions concerning these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of New York, without giving effect to any choice of law or conflict of law rules (whether of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York. WARNING: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE THE SPONSOR OR SPONSOR’S WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

APPLICABLE LAWS AND JURISDICTION: With respect to any dispute regarding the Giveaway, your rights and obligations and actions shall be governed by the laws of New York, as if the rules were a contract wholly entered into and wholly performed within New York. Any dispute relating in any way to your participation in the Giveaway shall be submitted to confidential arbitration in New York. Arbitration under this agreement shall be conducted under the rules then prevailing of the American Arbitration Association. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to or consolidated with an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise.

WINNER LIST: For the list of winners, send a self-addressed stamped envelope to: Viactiv® #BumpUpYourCalcium Sweepstakes Winners, c/o RLA Collective, 141 Tompkins Ave., Suite 302 Pleasantville, NY, 10570.


Viactiv Lifestyle, Greenwich, CT 06831,

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Promotion Dates

  • Start: November 23, 2016 @ 12:00 pm (US/Eastern)

  • End: January 04, 2017 @ 12:00 pm (US/Eastern)


You must be at least 18 years old to enter


Six (6) winners will be selected randomly to each receive the mom to be prize pack valued at $300 each.  Each prize pack will include a month's supply of Viactiv Calcium Soft Chews, a $100 gift card to Babies R Us and a $200 gift card to a national Viactiv retailer (entrant selects from CVS, Rite Aid, Target or Walmart on the official entry form.

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