Philadelphia Is My Home. I Want It To Grow! The entire goal of my effort is to shine a light on the positive attributes that Philadelphia has to offer to new residents and new businesses. I want to offer a systemic marketing campaign that expands the traditional view of Philadelphia as a provincal town. Philadelphia is the last affordable major city in the United States and situated directly in the middle of the East Coast. The proximity of Philadelphia to NYC and Washington DC, often cited as a negative vis a vis the Brain Drain, I see as an absolute value proposition as the real estate markets of these two areas continue to skyrocket in price. My approach in respect to Brooklyn is that the lifestyle and quality of living that spurred the recent growth is very similar to how we live in Philadelphia. Now, though, values in Brooklyn are directly in line with many neighborhoods in Manhattan. It is an untenable situation. Philadelphia, on the other hand, is experiencing dramatic growth in real estate, corporate growth, arts and culture and our food sector. I would argue that the qualitiy of life (as a coefficient of real estate values, ease of living and earning potential) in Philadelphia is some of the best available for people earning less than 750K/yr. My campaign would absolutely bring value to the City of Philadelphia. My message is incredibly powerful and positive. The assistance that your campaign would bring to my effort would allow it to explode on a national market!